So many people think they need a website, social media presence, email marketing, ads, business cards, etc. but never think to stop about why!!
If you’re doing any of these things just because everyone else is, someone said you should, your competition has one, etc. then that’s not a good reason to be doing them.
Just because you *can* do something, doesn’t mean you should!
If you do things without understanding your strategic why then you are wasting time and money!